Yi Zhao

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6649-0079

Georgia State University, Atlanta, Georgia 30302

Publications

• A Dynamic Model of Player Level-Progression Decisions in Online Gaming — Management Science 2022
• Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry — Journal of Marketing Research 2016
• Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data — Journal of Marketing Research 2015
• Effects of Emoticons on the Acceptance of Negative Feedback in Computer-Mediated Communication — Journal of the Association for Information Systems 2014 (name-matched, not ORCID-linked)
• Modeling Consumer Learning from Online Product Reviews — Marketing Science 2013
• Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis — Journal of Marketing Research 2011
• Modeling the Intrahousehold Behavioral Interaction — Journal of Marketing Research 2010
• Modeling the Underreporting Bias in Panel Survey Data — Marketing Science 2010
• Predicting New Customers' Risk Type in the Credit Card Market — Journal of Marketing Research 2009