Yi-Lin Tsai

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6834-9004

Alfred Lerner College of Business and Economics, University of Delaware, Newark, Delaware 19716

Publications

• Informational and Noninformational Advertising Content — Marketing Science 2021
• What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry — Journal of Marketing Research 2015