Yihui (Elina) Tang

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2469-6917

College of Business, Northern Illinois University, DeKalb, IL, 60115, USA

Publications

• When less is more: the downside of customer knowledge sharing in new product development teams — Journal of the Academy of Marketing Science 2020
• Construction of Heterogeneous Conjoint Choice Designs: A New Approach — Marketing Science 2015