Yimin Cheng

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9328-7888

Monash University - Caulfield Campus

Publications

• An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare — Journal of Consumer Research 2024
• LGBT-Inclusive Representation in Entertainment Products and Its Market Response: Evidence from Field and Lab — Journal of Business Ethics 2023
• Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations — Journal of the Academy of Marketing Science 2023
• Smiling Signals Intrinsic Motivation — Journal of Consumer Research 2020
• Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit — Journal of Marketing Research 2017