Ying Jiang

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9510-2354

University of Ontario Institute of Technology

Publications

• Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products — Journal of Marketing Research 2015
• The effect of food toppings on calorie estimation and consumption — Journal of Consumer Psychology 2014
• The effects of attribute concreteness and prominence on selective processing, choice, and search experience — Journal of the Academy of Marketing Science 2010