Ying Zhao

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9604-1557

Department of Marketing, Hong Kong University of Science and Technology, Kowloon, Hong Kong, China

Publications

• Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced — Marketing Science 2025
• Modeling Consumer Learning from Online Product Reviews — Marketing Science 2013
• Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis — Journal of Marketing Research 2011
• Modeling the Intrahousehold Behavioral Interaction — Journal of Marketing Research 2010
• Predicting New Customers' Risk Type in the Credit Card Market — Journal of Marketing Research 2009
• Voluntary Quality Disclosure and Market Interaction — Marketing Science 2009
• A Simultaneous Model of Consumer Brand Choice and Negotiated Price — Management Science 2008
• Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace — Journal of Marketing Research 2005
• Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk — Journal of Marketing Research 2004