YING-CHING LIN

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2656-3613

Department of Business Administration, College of Management, National Dong Hwa University

Publications

• Double Standard: The Role of Environmental Consciousness in Green Product Usage — Journal of Marketing 2012
• Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? — Journal of Consumer Psychology 2003