yinlong zhang

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5254-6764

Carlos Alvarez College of Business, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX, 78249, USA

Publications

• How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses — Journal of the Academy of Marketing Science 2022
• How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness — Journal of Marketing Research 2022
• Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief — Journal of Marketing Research 2021
• The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity — Journal of Marketing Research 2020
• How Does Local–Global Identity Affect Price Sensitivity? — Journal of Marketing 2017
• All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption — Journal of Consumer Research 2016
• How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth — Journal of Consumer Research 2014
• Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior — Journal of Consumer Research 2014
• The Influence of Self-Construal on Impulsive Consumption — Journal of Consumer Research 2009
• The Impact of Accessible Identities on the Evaluation of Global versus Local Products — Journal of Consumer Research 2009
• Decision Difficulty: Effects of Procedural and Outcome Accountability — Journal of Consumer Research 2005
• Academic paper — Journal of Marketing Research