Yiting Deng

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2330-1554

University College London

Publications

• Can Lower(ed) Expert Opinions Lead to Better Consumer Ratings?: The Case of Michelin Stars — Management Science 2026
• Can an E-commerce Platform and its Third-Party Sellers Benefit From Each Other’s Market Entry? — Production and Operations Management 2024
• The effects of surge pricing on driver behavior in the ride-sharing market: Evidence from a quasi-experiment — Journal of Operations Management 2023
• Spillover Effects and Freemium Strategy in the Mobile App Market — Management Science 2023
• TV Viewing and Advertising Targeting — Journal of Marketing Research 2018
• Invited Paper—A Keyword History of Marketing Science — Marketing Science 2013