Yixin Lu

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6515-1940

George Washington University

Publications

• Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search — Production and Operations Management 2026
• Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets — Management Science 2025
• Team Makes You Better: Evidence from Online Medical Consultation Platforms — Information Systems Research 2025
• Designing Hybrid Mechanisms to Overcome Congestion in Sequential Dutch Auctions — Management Information Systems Quarterly 2022
• Designing Personalized Treatment Plans for Breast Cancer — Information Systems Research 2021
• Information Transparency in Business-to-Business Auction Markets: The Role of Winner Identity Disclosure — Management Science 2019
• Dynamic Decision Making in Sequential Business-to-Business Auctions: A Structural Econometric Approach — Management Science 2019
• Exploring Bidder Heterogeneity in Multichannel Sequential B2B Auctions1 — Management Information Systems Quarterly 2016
• Empowering or Exploiting? The Implications of Direct Market Access for Improving Smallholder Farmers’ Welfare — Manufacturing & Service Operations Management