Yogesh Joshi

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8743-2660

University of Maryland, College Park, Maryland 20742

Publications

• Infrastructure Investment with Public and Private Product Development — Management Science 2026
• Endogenous Consumption and Metered Paywalls — Marketing Science 2024
• When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth — Marketing Science 2021
• Harvesting Brand Information from Social Tags — Journal of Marketing 2017
• Turf Wars: Product Line Strategies in Competitive Markets — Marketing Science 2016
• Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors — Journal of Marketing Research 2013
• A Theory of Combative Advertising — Marketing Science 2009
• Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach — Marketing Science 2009
• Optimal Entry Timing in Markets with Social Influence — Management Science 2009
• New Product Diffusion with Influentials and Imitators — Marketing Science 2007