Yonggui Wang

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3777-9447

Modern Business Research Center, Inamori Business School, and Intelligent Management Institute, Zhejiang Gongshang University, Hangzhou, 310018, China

Publications

• Understanding and Mitigating the Robot Disadvantage in Luxury Services: The Role of Desire for Superiority — Information Systems Research 2025
• Channel governance effectiveness and country contingencies: a meta-analysis — Journal of the Academy of Marketing Science 2025
• The internationalization of digital cultural content creators on global social media: navigating virtual outsidership in a borderless space — Journal of International Business Studies 2025 (name-matched, not ORCID-linked)
• Decoupling in international business: The ‘new’ vulnerability of globalization and MNEs’ response strategies — Journal of International Business Studies 2023 (name-matched, not ORCID-linked)
• The Distinctive Domain of the Sharing Economy: Definitions, Value Creation, and Implications for Research — Journal of Management Studies 2021
• Enhancing Customer Civility in the Peer-to-Peer Economy: Empirical Evidence from the Hospitality Sector — Journal of Business Ethics 2020
• Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions — Journal of the Academy of Marketing Science 2019
• Alliance Formation in the Midst of Market and Network: Insights From Resource Dependence and Network Perspectives — Journal of Management 2018
• Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination — Journal of Marketing 2017
• Governing local supplier opportunism in China: Moderating role of institutional forces — Journal of Operations Management 2016