Yoshiko DeMotta

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0064-2495

Silberman College of Business, Fairleigh Dickinson University, Madison, New Jersey, USA

Publications

• Low-fit cause-related marketing: When and why do consumers respond positively? — Journal of Consumer Psychology 2024
• Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type — Journal of Consumer Research 2017
• The effect of dialectical thinking on the integration of contradictory information — Journal of Consumer Psychology 2016