Youjae YI

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5536-6083

Seoul National University, Republic of Korea

Publications

• The role of cultural communication norms in social exclusion effects† — Journal of Consumer Psychology 2017
• Specification, evaluation, and interpretation of structural equation models — Journal of the Academy of Marketing Science 2012
• When Brand Attitudes Affect the Customer Satisfaction-Loyalty Relation: The Moderating Role of Product Involvement — Journal of Consumer Psychology 2006
• Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes — Journal of Consumer Research 2006
• Effects of loyalty programs on value perception, program loyalty, and brand loyalty — Journal of the Academy of Marketing Science 2003
• Multitrait–multimethod matrices in consumer research: Critique and new developments — Journal of Consumer Psychology 1992
• State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage — Journal of Consumer Research 1992
• Multitrait-Multimethod Matrices in Consumer Research — Journal of Consumer Research 1991
• The Effects of Contextual Priming in Print Advertisements — Journal of Consumer Research 1990
• On the Use of Structural Equation Models in Experimental Designs — Journal of Marketing Research 1989
• On the evaluation of structural equation models — Journal of the Academy of Marketing Science 1988