Yu (Eric) Kou

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5344-9819

Department of Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122; Global Center for Artificial Intelligence & Business Analytics, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

Publications

• Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media — Marketing Science 2022
• Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses — Marketing Science 2022