Yu Jeffrey Hu

25 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8482-4899

Daniels School of Business, Purdue University, West Lafayette, Indiana 47907

Publications

• The Impact of Mobile Data Cost on Consumer Price Sensitivity: A Study of a Hotel Booking App — Information Systems Research 2025
• Fast Forecasting of Unstable Data Streams for On-Demand Service Platforms — Information Systems Research 2025
• Connecting the Last Mile: The Impact of Dockless Bike-sharing on Public Transportation — Production and Operations Management 2025
• Does Social Influence Change with Other Information Sources? A Large-Scale Randomized Experiment in Medical Crowdfunding — Information Systems Research 2023
• Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model — Information Systems Research 2022
• Fake News, Investor Attention, and Market Reaction — Information Systems Research 2021
• Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment — Marketing Science 2020
• Signal or Noise in Social Media Discussions: The Role of Network Cohesion in Predicting the Bitcoin Market — Journal of Management Information Systems 2020
• The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment — Management Science 2019
• Monetary Incentive and Stock Opinions on Social Media — Journal of Management Information Systems 2019
• Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model — Information Systems Research 2019
• Battle of the Internet Channels: How Do Mobile and Fixed-Line Quality Drive Internet Use? — Information Systems Research 2019
• Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation — Information Systems Research 2017
• Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action — Management Science 2016
• Competing for Attention: An Empirical Study of Online Reviewers’ Strategic Behavior1 — Management Information Systems Quarterly 2015 (name-matched, not ORCID-linked)
• IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales — Information Systems Research 2015
• Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media — The Review of Financial Studies 2014
• Product-Oriented Web Technologies and Product Returns: An Exploratory Study — Information Systems Research 2013
• Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing — Management Science 2011
• Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales — Management Science 2011
• Research Commentary— Long Tails vs. Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns — Information Systems Research 2010
• Technology Usage and Online Sales: An Empirical Study — Management Science 2010
• Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition — Management Science 2009
• Gaining Trust Through Online Privacy Protection: Self-Regulation, Mandatory Standards, orCaveat Emptor — Journal of Management Information Systems 2008
• Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers — Management Science 2003