Yu-Shan Chen

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7406-9372

Department of Business Administration, National Taipei University, 151, University Rd., San Shia, New Taipei City, 237, Taiwan

Publications

• The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity — Journal of Business Ethics 2013 (name-matched, not ORCID-linked)
• Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk — Journal of Business Ethics 2013 (name-matched, not ORCID-linked)
• The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust — Journal of Business Ethics 2010
• The Driver of Green Innovation and Green Image – Green Core Competence — Journal of Business Ethics 2008
• The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms — Journal of Business Ethics 2008
• The Influence of Green Innovation Performance on Corporate Advantage in Taiwan — Journal of Business Ethics 2006