Yuanyuan Wu

1 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3393-2552

School of Business Administration, Southwestern University of Finance and Economics, Chengdu, China; School of Management, Harbin Institute of Technology, Harbin, China

Publications

• Impact of praise cashback strategy: Implications for consumers and e-businesses — Production and Operations Management 2023