Yuchi Zhang

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5419-8679

Leavey School of Business, Santa Clara University, 500 El Camino Real, Santa Clara, CA 95053 U.S.A.

Publications

• Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce — Management Information Systems Quarterly 2020 (name-matched, not ORCID-linked)
• Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs — Journal of Marketing Research 2019
• Learning from Online Social Ties — Marketing Science 2018
• Online Shopping and Social Media: Friends or Foes? — Journal of Marketing 2017