Yufei Zhang

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0747-8915

University of Alabama-Birmingham, Birmingham, AL, 35294, U.S.A.

Publications

• Dynamic interplays between online reviews and marketing promotions — Journal of the Academy of Marketing Science 2024
• To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions — Journal of the Academy of Marketing Science 2023
• Logarithmic Regret for Episodic Continuous-Time Linear-Quadratic Reinforcement Learning over a Finite-Time Horizon — Journal of Machine Learning Research 2022 (name-matched, not ORCID-linked)
• Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households — Marketing Science 2021
• Brand relevance and the effects of product proliferation across product categories — Journal of the Academy of Marketing Science 2020