Yufeng Huang

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7342-1979

University of Rochester Simon Business School, Rochester, New York 14627

Publications

• The Promotional Effects of Live Streams by Twitch Influencers — Marketing Science 2025
• Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry — Marketing Science 2023
• Tied Goods and Consumer Switching Costs — Marketing Science 2022
• Learning to Set Prices — Journal of Marketing Research 2022
• Intertemporal Demand Spillover Effects on Video Game Platforms — Management Science 2020
• Learning by Doing and the Demand for Advanced Products — Marketing Science 2019
• Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds — Marketing Science 2018