Yuho Chung

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6078-5589

Publications

• Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding — Journal of the Academy of Marketing Science 2021
• The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms — Journal of Marketing 2020
• A multi-facet item response theory approach to improve customer satisfaction using online product ratings — Journal of the Academy of Marketing Science 2019