Yunke Mai

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6918-4608

University of Kentucky

Publications

• From Growth to Monetization: Managing Freemium Services — Production and Operations Management 2026
• User-Generated Content Platforms: Managing the Relationship Triangle — Manufacturing & Service Operations Management 2025
• Courteous or Crude? Managing User Conduct to Improve On-Demand Service Platform Performance — Management Science 2023
• Optimizing Free-to-Play Multiplayer Games with Premium Subscription — Management Science 2023
• Managing Innovation Spillover in Outsourcing — Production and Operations Management 2020