Yupin Yang

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2530-3908

Publications

• Banning Controversial Sponsors: Understanding Equilibrium Outcomes When Sports Sponsorships Are Viewed as Two-Sided Matches — Journal of Marketing Research 2015
• Estimating the Value of Brand Alliances in Professional Team Sports — Marketing Science 2009