Yuping Liu-Thompkins

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1570-3430

Department of Marketing, Old Dominion University, Norfolk, VA, 23529, USA

Publications

• Personalized email marketing in loyalty programs: The role of multidimensional construal levels — Journal of the Academy of Marketing Science 2024
• Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience — Journal of the Academy of Marketing Science 2022
• The Impact of Home Country Institutions on Corporate Technological Entrepreneurship via R&D Investments and Virtual World Presence* — Entrepreneurship Theory and Practice 2015
• Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit — Journal of Marketing 2013
• Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability — Journal of Marketing 2009