Y. Peers

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1007-9341

Vrije Universiteit Amsterdam

Publications

• Mitigating upstream disruptions: Effects of extended inventories in first- and second-tier suppliers — Journal of Operations Management 2024
• Cause-Related Marketing as Sales Promotion — Journal of Marketing Research 2024
• Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry — Journal of the Academy of Marketing Science 2023
• Marketing Budget Allocation Across Countries: The Role of International Business Cycles — Marketing Science 2017
• Modeling Seasonality in New Product Diffusion — Marketing Science 2012