Zachary Arens

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2178-8450

Oklahoma State University

Publications

• Disentangling Product Comparisons with the Attribute–Hedonic Model — Journal of Marketing Research 2024
• The substitution strategy dilemma: substitute selection versus substitute effectiveness — Journal of the Academy of Marketing Science 2018
• The rebound of the forgone alternative — Journal of Consumer Psychology 2017
• Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired — Journal of Consumer Research 2016
• The dynamics of consumer behavior: A goal systemic perspective — Journal of Consumer Psychology 2012
• The duality of decisions and the case for impulsiveness metrics — Journal of the Academy of Marketing Science 2012