Zannie Voss

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9965-9758

SMU Meadows School of the Arts, SMU Cox School of Business, SMU DataArts, Dallas, TX, 75275-0356, USA

Publications

• Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing — Journal of the Academy of Marketing Science 2023
• Strategic Ambidexterity in Small and Medium-Sized Enterprises: Implementing Exploration and Exploitation in Product and Market Domains — Organization Science 2013
• The Effects of Slack Resources and Environmentalthreat on Product Exploration and Exploitation — Academy of Management Journal 2008
• Competitive Density and the Customer Acquisition–Retention Trade-Off — Journal of Marketing 2008
• Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry — Journal of Marketing Research 2006
• Organizational Identity and Firm Performance: What Happens When Leaders Disagree About “Who We Are?” — Organization Science 2006
• Linking Organizational Values to Relationships with External Constituents: A Study of Nonprofit Professional Theatres — Organization Science 2000
• Strategic Orientation and Firm Performance in an Artistic Environment — Journal of Marketing 2000