Zeynep Arsel

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1557-2947

Concordia University

Publications

• Digital Affective Encounters: The Relational Role of Content Circulation on Social Media — Journal of Consumer Research 2026
• Surviving as a Vegan in a World of Omnivores: Relational Fractures in Shared Practices — Journal of Consumer Research 2026
• Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors — Journal of Marketing 2025
• Market Work and the Formation of the Omnivorous Consumer Subject — Journal of Consumer Research 2023
• Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda — Journal of Consumer Research 2022
• A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets — Journal of Marketing 2022
• Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews — Journal of Consumer Research 2017
• Place Attachment in Commercial Settings: A Gift Economy Perspective — Journal of Consumer Research 2014
• Taste Regimes and Market-Mediated Practice — Journal of Consumer Research 2013
• Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths — Journal of Consumer Research 2011
• Emotional Branding and the Strategic Value of the Doppelgänger Brand Image — Journal of Marketing 2006
• The Starbucks Brandscape and Consumers' (Anticorporate) Experiences of Glocalization — Journal of Consumer Research 2004