Zhao Cai

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8705-4164

University of Nottingham Ningbo China

Publications

• Turning the wheels of engagement: Evidence from entertainment live streaming — Journal of the Academy of Marketing Science 2025
• Omni-channel retailing on platforms: Disentangling the effects of channel integration and inter-platform function usage difference — Journal of Operations Management 2023
• Unraveling the Effects of Mobile Application Usage on Users’ Health Status: Insights from Conservation of Resources Theory — Journal of the Association for Information Systems 2023 (name-matched, not ORCID-linked)
• How Trust Leads to Commitment on Microsourcing Platforms: Unraveling the Effects of Governance and Third-Party Mechanisms on Triadic Microsourcing Relationships — Management Information Systems Quarterly 2021