Zhenfeng Ma

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2368-1964

School of Business and Economics, Wilfrid Laurier University

Publications

• Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products — Journal of Marketing Research 2015
• Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives — Journal of Marketing 2014
• Process and Outcome Interdependency in Frontline Service Encounters — Journal of Marketing 2011