Zhenling Jiang

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4581-0125

Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Publications

• Referral Contagion: Downstream Benefits of Customer Referrals — Journal of Marketing Research 2025
• Estimating Parameters of Structural Models Using Neural Networks — Marketing Science 2025
• Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change — Marketing Science 2023
• An Empirical Bargaining Model with Left-Digit Bias: A Study on Auto Loan Monthly Payments — Management Science 2022
• The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax — Marketing Science 2022
• Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors — Marketing Science 2021
• Can Non-tiered Customer Loyalty Programs Be Profitable? — Marketing Science 2021
• How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency? — Journal of Marketing Research 2021