ZHEYIN (Jane) GU

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8166-0144

Marketing Department, University of Connecticut School of Business, Storrs, Connecticut 06269

Publications

• Vertical Competition on a Common Platform — Marketing Science 2026
• Using consumption emotional features to predict web-show viewership — Journal of the Academy of Marketing Science 2025
• A Model of Shoppertainment Live Streaming — Management Science 2025
• Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform? — Information Systems Research 2024
• Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment — Marketing Science 2024
• Consumer self-design and brand competition — Production and Operations Management 2023
• Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market — Information Systems Research 2023
• Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies1 — Management Information Systems Quarterly 2017 (name-matched, not ORCID-linked)
• Research Note—Investigating Firm Strategies on Offering Consumer-Customizable Products — Information Systems Research 2015
• Facilitating Fit Revelation in the Competitive Market — Management Science 2013
• Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction — Marketing Science 2013
• Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing — Journal of Marketing Research 2010
• The Joy of Shopping: Thrill of the Treasure Hunt — Management Science
• Selling Professional Products with Consumer Uncertainty in Expertise Advancement — Manufacturing & Service Operations Management