Zhi Yang

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3965-1401

School of Management, Huazhong University of Science and Technology, Wuhan, China

Publications

• Managing disruptions in international distribution channels: effectuation, business model innovation, and channel resilience — Journal of International Business Studies 2025 (name-matched, not ORCID-linked)
• Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales — Journal of the Academy of Marketing Science 2019
• Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance — Journal of the Academy of Marketing Science 2019
• The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners — Journal of Marketing 2015