Zhigang Shou

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7237-5352

Publications

• Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs — Journal of Marketing Research 2026
• Contract ineffectiveness in emerging markets: An institutional theory perspective⋆ — Journal of Operations Management 2016