Zhongqiang (Tak) Huang

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7426-0038

Faculty of Business and Economics, University of Hong Kong, Pokfulam, Hong Kong

Publications

• Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions — Journal of the Academy of Marketing Science 2024
• Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking — Journal of Marketing Research 2023
• The influence of event-time (vs. clock-time) scheduling style on satiation — Journal of Consumer Psychology 2023
• Social-Jetlagged Consumers and Decreased Conspicuous Consumption — Journal of Consumer Research 2022
• The Sleepy Consumer and Variety Seeking — Journal of Marketing Research 2019
• The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity — Journal of Marketing Research 2018
• The Influence of Social Crowding on Brand Attachment — Journal of Consumer Research 2018
• Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience — Journal of Consumer Research 2016