Zijun (June) Shi

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7361-2946

Hong Kong University of Science and Technology

Publications

• Welfare Implications of Democratization in Content Creation: Generative AI and Beyond — Journal of Marketing Research 2026
• The Effect of Voice AI on Digital Commerce — Information Systems Research 2025
• How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media — Journal of Marketing Research 2023
• Design of Platform Reputation Systems: Optimal Information Disclosure — Marketing Science 2023
• Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care — Journal of Marketing Research 2022
• Freemium as an Optimal Strategy for Market Dominant Firms — Marketing Science 2019