Zike Cao

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5378-4772

School of Management, Zhejiang University, Hangzhou, Zhejiang, China

Publications

• Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing — Management Information Systems Quarterly 2024 (name-matched, not ORCID-linked)
• Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community — Information Systems Research 2024
• The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform — Journal of Management Information Systems 2021
• When Discounts Hurt Sales: The Case of Daily-Deal Markets — Information Systems Research 2018
• An Economic Analysis of Peer Disclosure in Online Social Communities — Information Systems Research 2018