Zoe Lu

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4998-0236

Freeman School of Business, Tulane University, 7 McAlister Drive, New Orleans, LA, 70118, USA

Publications

• Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity — Journal of the Academy of Marketing Science 2024
• It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue — Journal of Consumer Research 2024
• The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty — Journal of Marketing Research 2018
• Unit Asking — Psychological Science 2013