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How Brands Acquire Cultural Meaning: Introduction

Aradhna Krishna

Journal of Consumer Psychology · 2019 · Volume 29 · Issue 3

DOI: 10.1002/jcpy.1120

Abstract

This article is part of a Research Dialogue: Fournier & Alvarez (2019):https://doi.org/10.1002/jcpy.1119Batra (2019):https://doi.org/10.1002/jcpy.1122Price & Coulter (2019):https://doi.org/10.1002/jcpy.1121MacInnis et al. (2019):https://doi.org/10.1002/jcpy.1118

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