Theory and Effects in Consumer Psychology
Journal of Consumer Psychology · 2021 · Volume 31 · Issue 1
Abstract
Drawing on Calder, Brendl, Tybout, and Sternthal’s (2021) discussion of constructs and variables, I suggest that the verification approach’s focus on variables fosters a plethora of disconnected “effects” and a dearth of integrative theorizing in consumer behavior research. I discuss how publication practices and incentive structures are likely to contribute to these phenomena.
Keywords
Methodological insights, Meta-cognition and metacognitive experience
Enable JavaScript for citation tools and additional paper interactions.