New look at creativity in the entrepreneurial process
Strategic Entrepreneurship Journal · 2008 · Volume 2 · Issue 1
Abstract
In this article I provide brief review and comments on three articles presented at theStrategic Entrepreneurship Journal's Launch Conference and published in this issue of theJournal. Arguing that creativity plays an important role in the entire entrepreneurial process and that contemporary research on creativity has much to offer in advancing our understanding of entrepreneurship, I suggest four new research directions that would expand the scope of entrepreneurship research. Copyright © 2008 Strategic Management Society.
Keywords
creativity, entrepreneurship, innovation, interactional approach, exploitation and exploration
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