Diversification and the failure of new foreign activities

Abstract

The paper describes a quantitative investigation into the role of diversification in the failure of new foreign manufacturing activities based upon some of the results of the Harvard/CEI Comparative Multinational Enterprise Project. These results are related to the foreign subsidiaries of 69 of the largest continental European multinationals and show a considerable company-to-company spread in the rate of failure. Nearly half of this spread can be accounted for by the differing diversities of the companies when diversity is measured in relation to the marketing characteristics of the products manufactured and when the balance between the differing marketing categories is taken into account. The rate of foreign subsidiary expansion is also significant.