Innovation in conservative and entrepreneurial firms: Two models of strategic momentum

Abstract

Two very different models of product innovation are postulated and tested. Theconservativemodel assumes that innovation is performed reluctantly, mainly in response to serious challenges. It therefore predicts that innovation will correlate positively with environmental, information processing, structural and decision making variables that represent, or help to recognize and cope with these challenges. In contrast, theentrepreneurialmodel supposes that innovation is always aggressively pursued and will be very high unless decision makers are warned to slow down. Thus negative correlations are predicted between innovation and the variables that can provide such warning. Correlational and curvilinear regression analyses revealed that each model was supported by conservative and entrepreneurial sub-samples, respectively, in a diverse sample of 52 Canadian firms.