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Construct validity of some unweighted product-count diversification measures

Michael Lubatkin, Hemant Merchant, Narasimhan Srinivasan

Strategic Management Journal · 1993 · Volume 14 · Issue 6

DOI: 10.1002/smj.4250140604

Abstract

Construct validities are assessed for three simple-to-compute, unweighted, SIC-based continuous diversification measures and a recently proposed two-dimensional, SIC-based categorical diversification measure. Two of the three continuous measures are found to correspond strongly to Rumelt's categorical measures, suggesting that these two objective and easy-to-calculate measures are better suited for large sample, strategy research than has previously been assumed. No support is found for the two-dimensional measure.

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