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Further evidence on the validity of the self typing paragraph approach: Miles and snow strategic archetypes in banking

William L. James, Kenneth J. Hatten

Strategic Management Journal · 1995 · Volume 16 · Issue 2

DOI: 10.1002/smj.4250160206

Abstract

An analysis of 399 banks self typed as prospectors, analyzers or defenders indicated that the self typing paragraph approach was a useful measurement instrument which has reasonable convergent validity, supporting Shortell and Zajac (1990), and providing further evidence of the value of the self typing paragraph approach in strategy research.

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