Saturday Review's annual advertising awards
Journal of Business Ethics · 1983 · Volume 2 · Issue 2
Abstract
Saturday Review's long, commendable effort to identify corporations willing to promote the general good through their advertising was damaged in 1977 because of procedural changes in the awards. Prior to 1977 the named judges made the important distinction between ‘public-service (non-image)’ and ‘public-relations (corporate image)’ advertising. But in 1977 the judges were not named and the public service/public relations distinction was eliminated, replaced by the single category of ‘public spirited ads’. Most of these ads, however, were not ‘public spirited’, but were public relations ads. But in 1978 this deception was ended by the empaneling of a new kind of jury, one drawn from the S.I. Newhouse School of Public Communications.
Keywords
Economic Growth, Public Relation, Important Distinction, General Good, Single Category
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