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The language of advertising: Who controls quality?

Robert G. Wyckham, Peter M. Banting, Anthony K. P. Wensley

Journal of Business Ethics · 1984 · Volume 3 · Issue 1

DOI: 10.1007/BF00381713

Abstract

Cohen, Stewart and Thomas J. Comisky (eds.):Child Development: Contemporary Perspectives(F. E. Peabody Publishers Inc., Itasca, Ill., 1977).Google ScholarHoffman, Richard L.: ‘Let's Communicate’,Educational Courier(January, 1978), 7–8.Goodenough, Ward H.:The Similarity in Cultural and Linguistic Change(The Peter De Ridder Press, Lisse, Belgium, 1975).Google ScholarMason, George E.: ‘Children Learn Words From Commercial TV’,The Elementary School Journal(March, 1965), 318–320.Neelankvil, James P. and Albert B. Stridsberg,Advertising Self-Regulation: A Global Perspective(Hastings House Publishers, New York, 1980).Google ScholarNilsen, Don L. F.: ‘Teaching English Through the Language of Advertising’,English Journal(February, 1976), 29–38.Nist, John:A Structural History of English(St. Martins Press, New York, 1966).Google ScholarRubenstein, Eli A., George A. Comstock, and John P. Murray (eds.),Television and Social Behavior(National Institute of Mental Health, Rockland Maryland, undated).Slobin, Dan I.: ‘Grammatical Transformations and Sentence Comprehension in Childhood and Adulthood’,Journal of Verbal Learning and Verbal Behavior(1966), 21–227.Wyckham, Robert G., Peter M. Banting, and Anthony K. P. Wensley: ‘Good Copy Ain't Necessarily Good English: An Examination for Poor Linguistic Usage in Advertising’,Towards Excellence in the Eighties, Vernon P. Jones (ed.), (Administrative Sciences Association of Canada, Montreal, 1980), pp. 361–368.Google ScholarDownload references

Keywords

Economic Growth

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