Differences in research ethics judgments between male and female marketing professionals
Journal of Business Ethics · 1989 · Volume 8 · Issue 5
Abstract
With the unprecedented increase in the number of females holding executive positions in business, there has arisen interest in issues pertaining to the role of women in business organizations, including that of malefemale differences in ethical attitudes/behavior. To add to the research evidence on the issue, this paper examines differences in research ethics judgments between male and female marketing professionals. The results indicate that female marketing professionals evince higher research ethics judgments than their male counterparts.
Keywords
Economic Growth, Marketing, Research Ethic, Research Evidence, Male Counterpart
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