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Factors influencing student perceptions of unethical behavior by personal salespeople: An experimental investigation

John R. Sparks, Mark Johlke

Journal of Business Ethics · 1996 · Volume 15 · Issue 8

DOI: 10.1007/BF00381855

Abstract

Historically, students have held negative perceptions about the ethics of salespeople. Using an experiment, this study explores which factors affect students' perceptions of how frequently salespeople behave unethically. Additionally, the study investigates whether the same factors influence the degree to which certain behaviors are considered serious ethical violations.

Keywords

Economic Growth, Experimental Investigation, Unethical Behavior, Negative Perception, Student Perception

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